Last summer I had the privilege of speaking on a panel at the AllFacebook Marketing Conference in San Francisco in regards to using Facebook to promote local businesses. In conjunction with that I did an interview for AllFacebook.com on the topic of how franchised companies use Facebook. Here is a link to the article:
Managing Franchise And Corporate Facebook Pages
Here is a link to a summary of the main points we discussed on the panel discussion as well.
“Facebook Places: Deals and Store-Level Marketing” Panel Discussion Notes
This will be a recurring theme here on this blog but I think the following statement summarizes it very nicely: “Photos and personal engagement with fans usually leads to success.”
I started up this blog to occasionally post my thoughts and insights on best practices for how business should use social media. As a Social Media Manager, I feel I have a unique perspective in that I am a business user myself, not a vendor trying to sell you the metrics software or the latest reputation management software. In fact, I approach social media very organically seeing that I entered the business-side of social media not from a marketing background but from the the perspective of an avid personal user.
Read a little about me here…
I hope you find some of my ramblings useful and please – leave me feedback and reach out. That is what social media is all about!