Last summer I had the privilege of speaking on a panel at the AllFacebook Marketing Conference in San Francisco in regards to using Facebook to promote local businesses. In conjunction with that I did an interview for AllFacebook.com on the topic of how franchised companies use Facebook. Here is a link to the article:
Here is a link to a summary of the main points we discussed on the panel discussion as well.
This will be a recurring theme here on this blog but I think the following statement summarizes it very nicely: “Photos and personal engagement with fans usually leads to success.”