I read this not realizing Takei had already written an autobiography and that this was more of a follow-up based on his unprecedented rise in popularity through social media, especially through Facebook.
The book is still very personal but it takes you through his social media experience. As a social media manager, this was a happy surprise! I found myself highlighting a few good talking points and even though what he was talking about wasn’t new to me, I felt it was a great read and gave me some insights into social media engagement.
As a matter of fact, I come here recommending this book as a nice intro to social media engagement, even for business users. The thought process & strategy behind how Takei interacts with his fans on social media ring true across the board and his anecdotes can be used as the backbone for how businesses can get the most out of social media and increase their fan engagement numbers. He even delves into the Facebook mystery that is called EdgeRank. In short, Oh Myyy! is a good read for my fellow social media fans or for those of you starting to look into how to get your business started with social media.